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The Creative Self

Assortment of illustrated creatures

What does it mean to be a creative? At the 12th Annual Adobe 99U Conference, we'll unpack our creative identities, explore how to establish purpose, find ways to nurture our talents, and redefine success on our own terms. Join us.

Main Stage

Speaker on the stage at Alice Tully Hall, with podium on the left and gold 99U sculpture on the right

Hear from a diverse group of thinkers and doers in a series of main stage talks over two days. 99U speakers offer pragmatic, real-world insights that transcend creative sectors.

2020 main stage speakers:

See the agenda

Workshops

Group of people at a workshop drawing diagrams on a table

Hands-on workshops offer a chance to dive into a range of creative disciplines, frameworks, and trends. Workshop topics will be announced on March 31; advance Workshop selection opens on April 7.

2020 workshop hosts include:

See the agenda

Master Classes

Speaker Brian Collins speaking to an audience at the 99U Conference

Expert-hosted master classes explore new ideas and methodologies around leadership, teamwork, productivity, and more. Master Class topics will be announced on March 31; advance Master Class selection opens on April 7.

2020 master class hosts include:

See the agenda

Open Studios

Guests converse around tables at Herman Miller’s 99U open studio program

Step inside the workspaces of our favorite creative organizations across New York City as they open their doors exclusively to the 99U audience. 2020 open studio hosts will be announced in April.

Past open studio hosts include:

See the agenda

Locations

Lincoln Center
Guggenheim Museum
Caldwell Factory
Ace Hotel New York
View of the Museum of Arts and Design in Columbus Circle

Lincoln Center

Located on the Upper West Side of Manhattan, Lincoln Center is one of the city's premiere arts destinations. The 99U main stage is located at the Diller Scofidio + Renfro-designed Alice Tully Hall, and more programming takes place across Lincoln Center’s striking performance and rehearsal spaces.

Address:
1941 Broadway

The Guggenheim Museum

For the first time ever, the legendary 99U Closing Party takes over New York's iconic, Frank Lloyd Wright-designed Solomon R. Guggenheim Museum. Solomon R. Guggenheim Museum, New York © SRGF. Photo by David Heald.

Address:
1071 Fifth Avenue

The Caldwell Factory

We’ll kick off 99U at Chelsea's Caldwell Factory, where attendees can pick up their badges early, meet fellow attendees, and get hands-on with demos of creative tools.

Address:
547 West 26th Street

Ace Hotel New York

The Ace Hotel is 99U's official hospitality partner. A preferred room block is available to registered attendees, and the hotel's cozy lobby doubles as a convivial co-working space. Details on booking will be provided once your 99U ticket has been registered.

Address:
20 West 29th Street

Museum of Arts and Design (MAD)

Select Breakout Sessions take place at MAD, the Columbus Circle institution whose mission is to document contemporary and historic innovation in craft, art, and design.

Address:
2 Columbus Circle
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