Studio Sessions are afternoon breakouts during the 99U Conference, hosted by creative organizations across the city. The intimate, informal sessions are an opportunity to acquire new skills, and learn about the inner workings of our host companies. One Thursday session and one Friday session are included with your 99U ticket, but advance registration is required.
ADVANCE REGISTRATION HAS CLOSED FOR STUDIO SESSIONS. If you haven't registered for a Studio Session on one or both days of 99U, please see our team at the Information Desk at Alice Tully Hall after you pick up your badge; we'll be happy to assist you.
Adobe Times Square: 1540 Broadway, 17th Floor, Manhattan Thursday, June 8: 1:15pm - 4:00pm
Are you a designer or art director sick of staring at cold, unfeeling pixels all day? In this session, Adobe Creative Resident Christine Herrin will share her love for including the handmade into her digital work and how she uses this process for projects with both physical and digital outputs. You’ll learn how to quickly and easily incorporate hand-drawn elements into digital designs with Adobe mobile and desktop apps, and walk away with a custom analog booklet.
Hosted by: Christine Herrin, Creative Resident
About the Adobe Creative Residency: The Adobe Creative Residency empowers talented individuals to spend a year focusing on personal creative projects, while sharing their experience and process with the creative community.
Alice Tully Hall Cafe, 1941 Broadway, Manhattan Thursday, June 8: 1:15pm - 4:00pm
In today’s design landscape, designers are being asked to produce more, in less time. That requires rapid iteration and consensus-building across diverse teams and organizations. This shift is changing the expectations of designers, and expanding their roles and responsibilities – a reality Adobe considers when creating new tools. Join the Adobe X D team as they provide a look into their product design process, including how they validate designs for product features with rapid prototyping.
Hosted by: Damon Nelson, director, experience design & Alex Poterek, experience designer
About Adobe X D: Adobe X D is the first all-in-one cross-platform tool for designing and prototyping websites and mobile apps.
Hauser Patron Lounge at Alice Tully Hall, 1941 Broadway, Manhattan Thursday, June 8: 1:15pm - 4:00pm
Explore how the Awesome infuses psychology and empathy to every project. In this studio session, you’ll learn Awesome’s process for how thinking like a UX Designer has a positive rippling effect through all of your work. This session is perfect for designers, developers and everyone who want to know more about how to add that extra edge to their UX work. By the end, you’ll have everything you need to think, create and design a user interaction.
Hosted by: Firat Parlak, Creative Director
About Awesome: Awesome is a studio specializing in handcrafting beautiful UI & UX designs for tech startups.
BuzzFeed: 111 East 18th Street, Manhattan Thursday, June 8: 1:15pm - 4:00pm
Video is becoming an increasingly pervasive medium for communicating and connecting with audiences. As it turns out, the process and thinking that goes into making a viral video isn’t too different from the product design process. BuzzFeed’s Nifty video series teaches audiences how to creatively solve problems, and our designers do the same when creating tools that help our in-house video teams produce, distribute, and learn from their content. In this session you’ll get a behind the scenes look at how a Nifty video is made, learn about best practices for designing products around video content, and participate in a hands-on “Nifty” challenge where you’ll create a solution to a common problem using a constrained set of existing materials.
Hosted by: Erin Phraner, Senior Video Producer, Nifty & Elaine Dunlap, Product Designer
About BuzzFeed: BuzzFeed is a global media company that produces and distributes original news, entertainment, and video. BuzzFeed is redefining online advertising with its social, content-driven publishing technology and reaches a global audience of over 7B content views.
IDEO New York: 408 Broadway, 5th Floor, Manhattan Thursday, June 8: 1:15pm - 4:00pm
Creativity is what keeps organizations ahead in the marketplace. That means you, as a leader, need to empower your team to generate and execute bold ideas. In this session, inspired by “Leading for Creativity,” the IDEO U online course taught by CEO Tim Brown, you’ll learn about new approaches to leadership that enable teams to search for innovative solutions, with a special focus on how to support workplace creativity through the design of team rituals.
Hosted by: Mollie West Duffy, Organizational Designer
About IDEO: IDEO (pronounced “EYE-dee-oh”) is a global design and innovation firm. For more than 30 years, IDEO has helped create positive impact through design by taking a human-centered approach to helping organizations in the public and private sectors innovate, grow, and bring to market new ideas. They partner with leaders and change agents to identify new market opportunities, and to design and launch innovative products, services, ventures, and brands.
Kaplan Penthouse, Rose Building: 165 West 65th Street, Manhattan Thursday, June 8: 1:15pm - 4:00pm
Where do good ideas come from, and how can we make them happen more often?
Artist and speaker James Victore loves “letting ideas roll around with each other, playing and cuddling; this is one of the ways we turn thoughts into poetry”. In this session, James will share some practices you can use to conjugate ideas and bring your thoughts to life. This session will help you widen your peripheral vision and keep your sense of imagination sharp and flexible.
Topics James will discuss include:
Hosted by: James Victore, artist
About James: James Victore is an artist and designer who teaches creativity and personal growth.
Made in NY Media Center by IFP: 30 John Street, Brooklyn Thursday, June 8: 1:15pm - 4:00pm
With the rise of virtual reality, micro-storytelling, and video games, our basic understanding of “story” is changing. How can we create a narrative without a linear through point? How do deliver a story in under 8 seconds? How do we approach storyboarding and character development in these story worlds? And how can brands better utilize these new approaches for their business? Join us for a studio session with Media Center members and instructors as we reimagine “The Little Red Riding Hood” with an interactive storyboarding exercise. Learn techniques to create your own game, virtual reality experience, or social micro-narrative, and flex your storytelling muscles.
Hosted by: Stu Weiner, Director, Made in NY Media Center by IFP, Nick Fortugno, Founder and Chief Creative Officer, Playmatics, John Benton, CEO, Love8.us, Jess Peterson, Founder & Creative Producer, Mighty Oak
About the Made in NY Media Center by IFP: The Made in NY Media Center by IFP is a collaborative workspace and community dedicated to supporting and connecting media and tech entrepreneurs, innovators and artists in a nurturing environment while providing an accessible workspace, customized mentorship and support services and a curated community in which their work can be appreciated. With strong US & international partners, unique support from the City of New York and professional expertise from the Independent Filmmaker Project (IFP), the Made in NY Media Center empower creators and entrepreneurs to evolve their art and business to become successful and ongoing enterprises.
Film Society of Lincoln Center Amphitheater: 144 West 65th Street, Manhattan Thursday, June 8: 1:15pm - 4:00pm
How do the brilliant minds at MoMA design world-class exhibitions and space? Join Associate Creative Director Ingrid Chou for a workshop that will explore bringing physical spaces around you to life in unexpected ways. Through a series of visual examples and in-depth case studies, Ingrid will share MoMA’s philosophy on creating provocative, memorable experiences. In addition, attendees will be led and challenged by Ingrid to engage in a live exhibition-building exercise to test their chops.
Please note that this session takes place at Lincoln Center
Hosted by: Ingrid Chou, Associate Creative Director
About MoMA: The Museum of Modern Art is a place that fuels creativity, ignites minds, and provides inspiration. With extraordinary exhibitions and the world’s finest collection of modern and contemporary art, MoMA is dedicated to the conversation between the past and the present, the established and the experimental. Their mission is helping you understand and enjoy the art of our time.
NEW INC: 231 Bowery, 2nd Floor, Manhattan Thursday, June 8: 1:15pm - 4:00pm
NEW INC, the New Museum’s incubator for art, design and technology has become home to some of the leading artistic voices to emerge on the virtual reality scene. While the rest of the industry looks to gaming, NEW INC’s community of artists, filmmakers, performing artists, designers and creative technologists bring fresh perspectives and novel approaches to the emerging medium. With the rules as yet unwritten, the time for bold experimentation and risk-taking is now. Join several of NEW INC’s acclaimed VR creators for a peek into their process, demos of their work, and a discussion on navigating the uncharted waters of creating content for VR.
Hosted by: NEW INC artists & VR storytellers
About NEW INC: NEW INC is the first museum-led incubator for art, design, and technology, founded by the New Museum in 2014. It offers a professional development program, mentorship and workspace for a curated, interdisciplinary community of 100 creative practitioners annually. NEW INC’s incubator supports non-profit, social enterprise, and for-profit creative ventures that aim to generate cultural value, not just capital value.
Refinery29: 225 Broadway, 23rd Floor, Manhattan Thursday, June 8: 1:15pm - 4:00pm
How do you maintain a spirit of exuberant creativity as you grow a nine-figure global business? Executive Creative Director and Co-founder of Refinery29, Piera Gelardi, will explain how she turned the digital media world on its head 12 years ago and continues to upend the industry with imagination and optimism. In the current business climate of “always on,” Piera will share her experience of scaling creativity at R29 as it continues to evolve with its audience and the changing times.
Following her talk, Piera will invite attendees to “join her in her office” for a guided brainstorm technique unique to R29. Through improv, humor, and peer-to-peer feedback, groups will workshop ideas and unlock solutions to real-life business challenges around scaling creativity.
Hosted by: Piera Gelardi, Executive Creative Director & Co-founder
About Refinery29: Refinery29 is the leading digital-media company focused on women with a global reach of 225 million across platforms. Through a variety of lifestyle stories, original video programming, and social, shareable content across all platforms, Refinery29 provides its audience with the inspiration and tools to discover and pursue a more independent, stylish, and informed life.
And&And: 353 West 12th Street, Manhattan Thursday, June 8: 1:15pm - 4:00pm
Join Sub Rosa’s Michael Ventura as he provides a look into his agency’s successful and unconventional approach to empathy in the creative process. Attendees will explore the empathic behaviors in each other–as well as in their own lives–using Sub Rosa’s newly-released Question & Empathy cards. A journey in creative self-discovery not to be missed.
Hosted by: Michael Ventura, Founder & CEO
About Sub Rosa: Sub Rosa is a strategy and design studio focused on business and creative solutions that help people and organizations grow. From organizational, cultural, and definitional brand assignments to the design and build of experiences and marketing initiatives, Sub Rosa’s work ultimately helps its partners understand and embrace the role of empathy in building better, more meaningful businesses and relationships. The agency’s clients include established multi-nationals across industries, public sector, and institutional clients, progressive start-ups, and prominent individuals from the worlds of entertainment, sports, business, and academia. As a solution-agnostic practice, Sub Rosa’s work is grounded in an ability to find the right solution for its clients, no matter the channel. This approach has garnered Sub Rosa awards and accolades, and more importantly, has resulted in long-term, meaningful partnerships with leaders the world over.
UCB Training Center: 520 Eighth Avenue, 9th Floor, Manhattan Thursday, June 8: 1:15pm - 4:00pm
Improvisation isn’t just for comedy clubs—the tenets of this on-the-spot entertainment form are perfect for powering up communication and collaboration within your team. New York City’s famed Upright Citizens Brigade Theatre will unpack the improviser’s approach to creative leadership in this highly interactive workshop, that’ll lead you through improv exercises and real-life scenarios. By the end of the session, you’ll practice how to suspend judgments, invest in others’ ideas, and find new opportunities in the unexpected to boost the creative capabilities of your whole team.
Please note: this session also takes place on Friday, June 9
Hosted by: Chelsea Clarke, Senior Performer and Instructor
About UCB: The Upright Citizens Brigade Improvisational and Sketch Comedy Training Center is the only accredited improv and sketch comedy school in the country. Our highly trained faculty represents the best writers and performers working in comedy today. Over the last 15 years, the Upright Citizens Brigade (Matt Besser, Amy Poehler, Ian Roberts, and Matt Walsh) have developed a unique unified curriculum that is constantly updated and improved by the best improvisers in the world.
With facilities in New York and Los Angeles, the UCB Training Center offers comedy courses seven days a week at convenient times and locations. In cooperation with the Upright Citizens Brigade Theatre students have a chance to perform and learn from current alumni in a popular venue. UCB Training Center teachers and alumni include writers and performers for Saturday Night Live, The Tonight Show with Jimmy Fallon, Broad City, Key & Peele, Silicon Valley, Veep, Atlanta, Brooklyn Nine-Nine, Crazy Ex-Girlfriend, The Daily Show, Inside Amy Schumer, Master of None, Drunk History, Full Frontal with Samantha Bee, and many other hit television shows and movies.
ustwo New York: 26 Broadway, 16th Floor, Manhattan Thursday, June 8: 1:15pm - 4:00pm
For designers, the agency world is as unpredictable as it is exciting. Designers can partner with a cornucopia of clients and be exposed to different design processes while exploring multiple industries, or they can create an in-depth body of work while focusing on a single challenge for longer periods of time. In this session, you’ll hear from two designers at product studio ustwo familiar with both sides of this coin: one has worked on multiple projects and partnered with a wide variety of clients, while the other has worked on a two-year engagement with the same client and team.
The speakers will discuss some of the key lessons, challenges, and takeaways of working with some of the world’s largest brands, as well as:
Hosted by: Cesar Corral-Castilla & Eduardo Oliveira, Product Designers
About ustwo: ustwo is a global, independent design and development studio, building defining digital products, services, and businesses. It partners with the world’s leading brands on projects ranging from apps and interfaces to service design.
Work & Co: 231 Front Street, 3rd Floor, Brooklyn Thursday, June 8: 1:15pm - 4:00pm
Speed and agility are two attributes every company vows to bring to their organizations. But getting there won’t come from structural reorgs or new processes. The hard truth is that you need the best talent in order to become faster, leaner, and ultimately, to create better work. This Studio Session with Work & Co will dissect what it takes to create a winning team. In the first half, we’ll delve into the perfect blend of skillsets required. In the second half, we’ll discuss strategies for growing talent into those skill sets and future leadership roles. Attendees will walk away with tips for how to optimize their teams and push their talent.
Hosted by: Thadeu Morgado, design partner
About Work & Co: Work & Co is a digital product agency. They design and develop digital products for the world’s most respected brands, including Apple, Facebook, Google, Nike, and Marriott.