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The Conference: 5-6 May, 2016, NYC 99U Conference header image

Program

Pre-Conference

Wednesday May 4th, 2016

Kickoff Meet & Greet

7:00pm – 10:00pm

Location — The Vine
851 Avenue of the Americas

Swing by the pre-party tonight to pick up your conference badge early, meet fellow attendees, and get a headstart on taking action on your ideas. We'll be creating a space filled with a virtual smorgasbord of new ideas, product demos, fun games, networking opportunities, and, of course, free beer.

All attendees must be 21+. Nametag required. No guests.


Day One

Thursday May 5th, 2016

Studio Sessions

9:15am – 11:00am

Location — Various creative studios

As a Thursday morning Conference warmup, we curate a series of off-site studio sessions that give attendees a behind-the-scenes look at leading creative companies around the city.

See Sessions
10:30am – 1:30pm

Registration & Coffee

Location — Alice Tully Hall @ Lincoln Center
1941 Broadway @ West 65th Street

We'll be serving drinks and snacks during registration, and the afternoon break. If you'd like a hearty lunch, please grab a bite before arriving!

1:30pm - 2:50pm

Speaker Session 1

  • RyanCarson-3794

    Ryan Carson

    CEO & Co-Founder

    Treehouse

    Read bio

    Speaker Bio RyanCarson-3794

    Ryan Carson

    CEO & Co-Founder

    Treehouse

    With four-day work weeks and no managers, Carson is building a company we'd all want to work for.

    Ryan is the CEO and Co-Founder of Treehouse, an online technology school, with over 50,000 students worldwide, that teaches you how to code, make apps and build websites. Treehouse has over 100 employees and has raised $13m. Ryan earned a computer science degree from Colorado State University, but recognized a disconnect with traditional universities who were very expensive yet unable to keep their curriculum up to date with current in-demand job skills. Given skyrocketing college costs and escalating student loans, Ryan launched Treehouse to provide affordable technology education to take students from zero to job ready in just 12 months. Ryan is married to his lovely wife Gillian and has two rad boys. He and his family now live in Portland Oregon.

  • Headshot_KT

    Kristy Tillman

    Design Director

    Society of Grownups

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    Speaker Bio Headshot_KT

    Kristy Tillman

    Design Director

    Society of Grownups

    Whether it's saving people money or saving those in need from going without water, Kristy brings elegant design to where it makes the greatest impact.

    Kristy Tillman currently serves as the Design Director for Society of Grownups, a Boston-based start-up whose mission is to democratize financial literacy for the young adult set. There she leads design teams dedicated to crafting exceptional experiences across both digital and physical platforms.

    Prior to Society of Grownups, Kristy was a designer at IDEO, an award-winning global design consultancy where she helped solve design problems across a variety of industries including consumer product goods, finance, education, and healthcare. She also did a tour through the footwear industry as a product graphic designer at PUMA and Reebok.

    Kristy believes in a future where design is a tool that aids underserved communities in solving sociocultural problems. As the former co-founder of the Detroit Water Project and founder of Tomorrow Looks Bright, Kristy has a strong commitment to furthering the accessibility of design.

    She is an alumna of Florida A&M University.

  • Jason-Fried

    Jason Fried

    Basecamp

    Read bio

    Speaker Bio Jason-Fried

    Jason Fried

    Basecamp

    The founder of Basecamp, Jason is an entrepreneur committed to creating simple, elegant products that endure, while working and living in a balanced way.

    Jason Fried is the Founder and CEO of Basecamp, a privately-held, Chicago-based company committed to building the best web-based tools possible with the least number of features necessary.

    Prior to shifting its focus solely to Basecamp, the company was known as 37Signals and was responsible for launching a range of products including Highrise, Backpack, and Campfire. 37Signals also developed and open-sourced the Ruby on Rails programming framework. The company's weblog, Signal vs. Noise, is read by over 100,000 people every day.

    Jason believes there is real value and beauty in the basics. Elegance, respect for people's desire to simply get stuff done, and honest ease of use are the hallmarks of Basecamp's products.

2:50pm – 3:20pm

Afternoon Break

3:20pm – 4:30pm

Speaker Session 2

  • small

    William Deresiewicz

    Author

    Excellent Sheep

    Read bio

    Speaker Bio small

    William Deresiewicz

    Author

    Excellent Sheep

    In "Excellent Sheep," Bill, challenged the notion of credentialism and "traditional" education. His next obsession? The creative economy.

    William Deresiewicz is an award-winning essayist and critic, a frequent college speaker, and the best-selling author of Excellent Sheep: The Miseducation of the American Elite and the Way to a Meaningful Life. He taught English at Yale for ten years and at Columbia for five.

    Bill is a Contributing Writer for The Nation and a Contributing Editor for The American Scholar. His work has also appeared in The New York Times, The Atlantic, Harper's, and elsewhere. Bill has won the Hiett Prize in the Humanities and the Balakian Citation for Excellence in Reviewing and is a three-time National Magazine Award nominee. His work has been translated into 15 languages and anthologized in more than 25 college readers. He has spoken at over 40 colleges, high schools, and educational groups.

    Bill is currently working on a book about creative careers in the new economy.

  • Tristan_Walker

    Tristan Walker

    Founder

    Walker & Co

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    Speaker Bio Tristan_Walker

    Tristan Walker

    Founder

    Walker & Co

    After never seeing beauty products for people of color, Tristan took matters into his own hands and is now building a Procter & Gamble for the new century.

    Tristan is Founder and CEO of Walker & Co. Brands, a company that makes health and beauty simple for people of color. Its flagship brand, Bevel, is the first and only shaving system clinically proven to reduce and prevent razor bumps and irritation. Tristan is also the Founder and Chairman of CODE2040, a program that matches high performing black and latino undergraduate and graduate coders and software engineering students with Silicon Valley start-ups for summer internships.

    Tristan has been named a USA Today Person of the Year in 2014, Ebony Magazine's 100 Most Powerful People, Vanity Fair's "Next Establishment," Fortune Magazine's 40 Under 40, AdAge Creative 50, and Black Enterprise's 40 Next. Prior to founding Walker & Co. Brands, Tristan was an Entrepreneur-in-Residence at Andreessen Horowitz. Before that he served as the Director of Business Development for foursquare, where he oversaw strategic partnerships and monetization. Tristan holds a bachelor's degree in economics from Stony Brook University, where he graduated as valedictorian, and an MBA from the Stanford University Graduate School of Business. He currently lives with his wife and son in Palo Alto, California.

4:30pm – 5:00pm

Late Afternoon Break

5:00pm – 6:15pm

Master Classes

Five 75-minute master classes will occur simultaneously in and around Alice Tully Hall at Lincoln Center. Attendees can pick ONE master class to participate in here.

  • How We Work At Basecamp

    Jason Fried

    Basecamp

  • The Obstacle is the Way: A Creative's Guide to Sanity Through Stoicism

    Ryan Holiday

    The Obstacle is the Way

  • An Ode To The Journey In-Between: Insights From Start To Finish

    Scott Belsky

    Benchmark

  • Get Out Of Your Own Way: The Psychology of Creativity

    Maria Konnikova

    The Confidence Game

  • The Five Question Leader: Work Less Hard, Have More Impact

    Michael Bungay Stanier

    The Coaching Habit

Cocktail Reception

6:15pm – 8:00pm

Location — Alice Tully Hall @ Lincoln Center
1941 Broadway @ West 65th Street

Get to know fellow attendees over complimentary cocktails in the beautiful Alice Tully atrium.

All attendees must be 21+. Nametag required. No guests.


Day Two

Friday May 6th, 2016

Offsites & Lunch

9:15am – 12:30pm

Location — Various locations

Join leading creative minds in a more intimate creative development workshop setting. Then, discuss your gameplan over lunch with your new friends before heading back to Alice Tully for the grand finale.

    • How to Lead: Insights From 200+ Creative Companies

      Claire Lew

      Know Your Company

    • Slow and Steady: Enjoying the Journey of Building a Design Driven Brand

      Jeff Sheldon

      Ugmonk

    • Design the Life You Love

      Ayse Birsel

      Birsel + Seck LLC

    • Winning the Career Lottery: How Happy Creatives Find Their Path

      Chris Guillebeau

      Born For This

    • Supercharging Your Freelance Business

      Brennan Dunn

      Double Your Freelancing

12:00pm – 1:30pm

Coffee

Location — Alice Tully Hall @ Lincoln Center
1941 Broadway @ West 65th Street

Doors open for Day 2!

1:30pm – 2:45pm

Speaker Session 3

  • Dan_Mall2

    Dan Mall

    Director

    SuperFriendly

    Read bio

    Speaker Bio Dan_Mall2

    Dan Mall

    Director

    SuperFriendly

    Dan is reimagining mentorship (and the internet) as the co-founder of SuperFriendly.

    Dan Mall is a creative director and advisor from Philly. He is the director of SuperFriendly, a design collaborative that brings exquisite creative direction and design to the world’s most important and interesting organizations. Dan is a husband and dad and co-founder of Typedia (an encyclopedia for typefaces) and Businessology (a podcast and workshop series teaching designers how to run better businesses). He writes about design and other issues on Twitter and on his industry-recognized site, danielmall.com.

  • Effie_Brown2

    Effie Brown

    Executive Producer

    Project Greenlight / Duly Noted

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    Speaker Bio Effie_Brown2

    Effie Brown

    Executive Producer

    Project Greenlight / Duly Noted

    From "Project Greenlight" to "Dear White People," Effie has made her mark bringing order to chaotic creative teams (and egos).

    Los Angeles-based producer Effie Brown received a degree in Film Production and Theater from Loyola Marymount University before going on to participate in Film Independent's Project Involve, an intensive fellowship for people seeking a career in the film industry. She started her career at Tim Burton Productions as Director of Development. After producing several feature films at various production levels, Brown founded the production company Duly Noted, Inc. It is the force behind such critically-acclaimed HBO films as Stranger Inside, Real Women Have Curves, and Everyday People. Real Women Have Curves won the 2001 Sundance Film Festival Dramatic Audience Award and the Special Jury Prize for Ensemble. Working in association with Sony Screen Gems and Pathe International, Brown also executive produced In The Cut directed by Jane Campion. Brown's film Rocket Science, won the Sundance 2007 Grand Jury Prize for Directing and was also nominated for Best Feature, Best Screenplay, and Best Actress by the Independent Spirit Awards.

    With a love of multiple platforms, she focused on digital episodic content and produced over 130 episodes of WIGS, an award-winning, original content channel funded by Google/YouTube. Currently, the number one scripted channel on YouTube, WIGS has recently been picked up for wider distribution via Hulu.

    Her latest film Dear White People won the Special Jury Prize for Breakthrough Talent at the 2014 Sundance Film Festival and was released theatrically in the fall of the same year. Most recently, Brown joined the Matt Damon and Ben Affleck reboot of Project Greenlight, which aired on HBO in the fall of 2015.

  • headshot

    Jennifer Daniel

    Graphics Editor

    The New York Times

    Read bio

    Speaker Bio headshot

    Jennifer Daniel

    Graphics Editor

    The New York Times

    From books, to tumblr, to the New York Times, Daniel's work always turns heads.

    Jennifer Daniel is a graphics editor at the New York Times. Her picture book, Space! is an exploration of science through information graphics and is pretty good. Buy it. If your kid likes it maybe you’ll like her new book, The Origin of Almost Everything coming out in the Fall of 2016. 

2:45pm - 3:10pm

Afternoon Break

3:10pm – 4:20pm

Speaker Session 4

  • Cap_Watkins

    Cap Watkins

    VP of Design

    Buzzfeed

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    Speaker Bio Cap_Watkins

    Cap Watkins

    VP of Design

    Buzzfeed

    While spearheading the design of the web's most beloved brands like Etsy and Buzzfeed, Cap is changing the way creative teams work.

    Cap Watkins is a product designer living and working in Brooklyn. He is currently the VP of Design at BuzzFeed, as well as a blogger, podcast guest, conference speaker, and lover of start-ups and technology. Cap believes in thoughtful, holistic design solutions that get out of the way and empower people to accomplish more. His past work includes Etsy, Zoosk, Formspring, and hush-hush stuff at Amazon.

  • Yuko_Shimizu

    Yuko Shimizu

    Illustrator

    Read bio

    Speaker Bio Yuko_Shimizu

    Yuko Shimizu

    Illustrator

    After giving everyone else an 11-year head start, Yuko is making her mark on the commercial illustration landscape.

    Yuko Shimizu is an award-winning Japanese illustrator based in New York. Her work has appeared on the pages of the New York Times, TIME, and Newsweek, on the covers of DC Comics, Penguin, Abrams and Random House books, on the Gap and Nike T-shirts, and on Pepsi cans.

    Her monograph Living with Yuko Shimizu will be published this spring.  A Wild Swan, her collaboration with Pulitzer-winning author Michael Cunningham, came out in 2015. She was chosen as Newsweek Japan's  "100 Japanese People World Respects" in 2009.

  • TFJ

    Tobias Frere-Jones

    Founder

    Frere-Jones Type

    Read bio

    Speaker Bio TFJ

    Tobias Frere-Jones

    Founder

    Frere-Jones Type

    Unparalleled in the world of type, Tobias has crafted the world's most elegant (and useful) typefaces that serve as the bedrock of modern design.

    Over the past 25 years, Tobias Frere-Jones has established himself as one of the world’s leading typeface designers, creating some of the most widely-used typefaces, including Interstate, Poynter Oldstyle, Whitney, Gotham, Surveyor, Tungsten, and Retina.

    Tobias received a BFA in Graphic Design from the Rhode Island School of Design in 1992. He joined the faculty of the Yale University School of Art in 1996 and has lectured throughout the United States, Europe, and Australia. His work is in the permanent collections of the Victoria & Albert Museum in London and the Museum of Modern Art in New York. In 2006, The Royal Academy of Visual Arts in The Hague awarded him the Gerrit Noordzij Prijs for his contributions to typographic design, writing, and education. In 2013 he received the AIGA Medal in recognition of exceptional achievements in the field of design.

99U Afterparty

10:00pm – 12:30am

Location — MoMA
11 W 53rd St

Close out the conference with a bang at our always-incredible afterparty with a set from DJ Windows 98 (aka Arcade Fire's Win Butler).

All parties 21+. Nametag required. No guests.

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