99U Conference attendees are entitled to ONE Master Class. Choose yours below:

Ayse Birsel

Design the Life You Love

Stanley H. Kaplan Penthouse // 165 West 65th Street

Thu, Apr 30 (5:00pm - 6:15pm)

Life is our most important project. But it is also full of constraints and challenges, just like a design project. Everything can’t be the most important thing. So how do you prioritize in order to live life to the fullest?… Read More →

Life is our most important project. But it is also full of constraints and challenges, just like a design project. Everything can’t be the most important thing. So how do you prioritize in order to live life to the fullest?

In this master class, designer Ayse Birsel will guide attendees through a series of questions and sketching exercises, designed to help you reflect on your work/life/creativity balance. Whether you’re beginning a new phase in your career, or just want to contemplate what comes next, you’ll walk away with new tools for thinking about your life, playfully and optimistically.

About Ayse Birsel

Ayse Birsel has been designing award-winning products for over twenty years. She is the co-founder of Birsel + Seck, an innovative design studio in New York that partners with leading brands and Fortune 500 companies, including Target, Herman Miller, Hewlett Packard, Johnson & Johnson, Toyota and TOTO. She has also consulted GE, Hasbro, The Drucker Institute, and Bridgestone Turkey, among others, on design thinking, strategy and innovation projects. Called affectionately by the press the “Queen of Toilets” and “Queen Bee” for her bathroom designs and office systems respectively, she brings new solutions to old problems by thinking differently, using her user-centered, humanistic design approach and her unique process, Deconstruction:Reconstruction. Ayse is also known for her acclaimed workshops, Design the Life You Love for individuals and Design the Work You Love for corporations, applying her design process to help people design their life and work respectively.

Ayse is the recipient of the 2001 Young Designer Award from the Brooklyn Museum of Art, the Athena Award for Excellence in Furniture Design from Rhode Island School of Design, and numerous design awards including the IDEA Gold Award and ID Magazine Award. She is a speaker at international conferences, notably the Aspen Design Conference, IDSA and AIGA Conferences, the Indaba Conference and DMI (Design Management Institute). She is a Fulbright Scholar, has a master’s degree in Industrial Design from Pratt Institute and is a graduate of Middle East Technical University in Ankara, Turkey. Her work can be found in the permanent collections of the Museum of Modern Art, Cooper Hewitt National Design Museum and Philadelphia Museum of Art. She lives between New York and Istanbul, with her husband and partner Bibi Seck and their three kids. ← Read Less

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Ayse Birsel

Ayse Birsel

Co-Founder, Birsel + Seck LLC

Co-Founder // Birsel + Seck LLC

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Co-Founder, Birsel + Seck LLC

Scott Belsky

Making Ideas Happen: Key Insights on Creative Execution

The Auditorium /// Alice Tully Hall 1941 Broadway

Thu, Apr 30 (5:00pm - 6:15pm)

Drawing on the research in his national bestseller Making Ideas Happen, Behance co-founder Scott Belsky will present key insights on productivity and pushing ideas forward for this intensive master class. Scott will introduce attendees to the three crucial components of creative execution… Read More →

Drawing on the research in his national bestseller Making Ideas Happen, Behance co-founder Scott Belsky will present key insights on productivity and pushing ideas forward for this intensive master class. Scott will introduce attendees to the three crucial components of creative execution

(1) Organization - working with a bias-toward-action and prioritizing amidst the creative process, (2) Communal Forces - leveraging your community for feedback, resources, and the exposure essential for gaining traction with your ideas, and (3) Leadership Capability - keeping great ideas alive by seeking constraints, short-circuiting our rewards systems, and more.

Note: If you attended one of Scott's workshops at a previous event, you may already be familiar with some of the content that will be presented here.

About Scott Belsky

Scott is Adobe's Vice President of Community and Head of Behance, the leading online platform for creatives to showcase and discover creative work. Scott co-founded Behance in 2006, and served as CEO until Adobe acquired Behance in 2012. Millions of people use Behance to display their portfolios, as well as track and find top talent across the creative industries. ← Read Less

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Scott Belsky

Scott Belsky

Adobe & Behance

Co-Founder & Head of Behance // VP Products - Community, Adobe

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Adobe & Behance

JB Osborne

Branding Your Start-Up Business

Film Center Amphitheater // 144 West 65th Street

Thu, Apr 30 (5:00pm - 6:15pm)

Everyone knows that "brand matters" when it comes to business growth. But what's the right time to apply brand thinking to the path of your business? And how should startups balance branding amidst all their other priorities?

 … Read More →

Everyone knows that "brand matters" when it comes to business growth. But what's the right time to apply brand thinking to the path of your business? And how should startups balance branding amidst all their other priorities?

 

JB Osborne of Red Antler will share what branding means in the context of early stage companies, along with practical advice on brand building, including engaging an internal team, how it can affect hiring strategy, and the amount to invest. The session will demonstrate why brand is not just an item on a to-do list, but the critical ingredient to success.

About JB Osborne

JB Osborne is a founding partner at Red Antler, a branding company specializing in startups and new ventures. Based in Brooklyn and San Francisco, Red Antler is a multi-disciplinary team of designers, UX/product experts, strategists, and business consultants. Under JB’s leadership, the company has worked with many top clients including Foursquare, Aloha, Birchbox, Vevo, and Casper. JB started his career in advertising at Saatchi & Saatchi, followed by opening the New York office of New Zealand-based agency Consortium. He is an advisor and board member to several startups, regularly speaks to accelerator programs and venture capital portfolios, and serves on the Entrepreneurship at Cornell Advisory Council.

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JB Osborne

JB Osborne

Co-Founder, Red Antler

Co-Founder // Red Antler

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Co-Founder, Red Antler

Shane Snow

Think like a Hacker: How Creative Overachievers Smash the Norm

Howard Gilman Theatre // 144 West 65th Street

Thu, Apr 30 (5:00pm - 6:15pm)

Based on his bestselling book Smartcuts, journalist and entrepreneur Shane Snow will dig into one of life's most interesting questions: How do breakthroughs happen?… Read More →

Based on his bestselling book Smartcuts, journalist and entrepreneur Shane Snow will dig into one of life's most interesting questions: How do breakthroughs happen?

Truly innovative artists, scientists, and businesspeople think like hackers—applying what psychologists call "lateral thinking" to creative problem-solving. And you can, too. In this master class, Shane will share actionable insights from the lives of some of the modern world’s overachievers and how they skyrocketed to success while other less adaptable peers fell by the wayside.

About Shane Snow

Shane Snow is an award-winning journalist and entrepreneur, and the bestselling author of Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. He is the Chief Creative Officer of Contently, which he co-founded in 2010 with the mission of "building a better media world." Shane's writing has appeared in Fast Company, Wired, The New Yorker, and dozens more top publications. He’s been called a “Wunderkind” by The New York Times, a “Digital Maverick” by Details, and his work “Insanely addicting” by GQ—though he wishes they had been talking about his abs. ← Read Less

Shane Snow

Shane Snow

Co-Founder, Contently

Co-Founder, Contently // Author, Smartcuts

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Co-Founder, Contently

Elle Luna

Making the Leap: Deciding Between “Should” and “Must”

Hauser Patron Lounge // Alice Tully Hall 1941 Broadway

Thu, Apr 30 (5:00pm - 6:15pm)

Are you at a crossroads in your career? Ready to make the leap into a new incarnation, whether it’s launching into a new job, startup, or side project?… Read More →

Are you at a crossroads in your career? Ready to make the leap into a new incarnation, whether it’s launching into a new job, startup, or side project?

In this master class, artist and designer Elle Luna will share her insights on what to do when you arrive at the crossroads of “Should” and “Must” — why we so frequently choose Should, and why Must is worth going after with all you’ve got. She’ll discuss the struggles of choosing Must, from finances to balancing obligations, and help you workshop your day-to-day journey as it stands right now. When you walk out, you’ll have a plan to get started and a way to take that first step… of what you Must do.

About Elle Luna

Elle Luna paints, designs and writes. She also runs a textile venture, the Bulan Project, a collaboration between designers and master batik artists in Bali, and has previously worked as a designer at IDEO and with startups, including Mailbox, Medium, and Uber. Her first book, The Crossroads of Should and Must, debuts in April 2015, and she lives in San Francisco and online at elleluna.com. ← Read Less

Elle Luna

Elle Luna

Author, The Crossroads of Should and Must

Artist & Author // The Crossroads of Should and Must

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Author, The Crossroads of Should and Must