“Genius is 1% inspiration, and 99% perspiration.”

—Thomas Edison

The goal of the 99U Conference is to shift the focus from idea generation to idea execution. Providing road-tested insights on how to make your ideas happen. We bring together some of the world's most productive creative visionaries & leading researchers to share pragmatic insights on how ideas are brought to life.

Listen to Action-Oriented Talks

Get fired up to make sh*t happen with a series of 16+ mainstage talks from the world's leading creative visionaries, and 4 brand-new video premiers from Cool Hunting. They'll offer pragmatic, real-world insights on how you can put your ideas into action.

View Classes

Dive deep into the mechanics of idea execution with our 75-minute master classes, where top creative minds share best practices on everything from designing great products to building an incredible creative career.

Explore the inner-workings of NYC's leading creative companies, and meet fellow attendees in an intimate, interactive setting. Past studio sessions have featured Google, Spotify, Refinery29, MoMA, IDEO, and many more.

Learn, Network, and Party!

From our pre-conference kickoff to our killer closing party, 99U provides you with endless opportunities to network with fellow attendees and get exposed to new ideas.

Pick up your conference badge early, meet fellow attendees, and learn cool stuff. Our kickoff event on April 29th will be a smorgasbord of new ideas, product demos, fun games, networking opportunities, and, of course, free beer.

No conference does parties like we do. Network it up in a former neo-Gothic church at our opening cocktail reception on April 30th, then cut loose in style at our official 99U Afterparty on May 1st. (Venue to be announced, but last year's shindig was at MoMA. Nbd.)

Leave with a gorgeously designed schwag bag, packed with cool (and useful!) stuff. Plus, incredible giveaways, art exhibitions, and other surprises throughout the event. We put a ton of work into creating a beautiful experience for you.

Conference Venue

Alice Tully Hall / Lincoln Center


The 99U Conference unfolds at the gorgeously designed Alice Tully Hall, one of the most beautiful (and intimate) concert halls in the world.

The Opening Reception

Providence


Join us beneath the 35-foot cathedral ceiling of this former church for a Cocktail Reception after Day One.

Our Mission


Tired of attending conferences that taught us how to “dream” big but not how to “do” big, we at Behance set out to create something different in 2009. Thus the 99U Conference — a one-of-a-kind live experience fully devoted to exploring the mechanics of idea execution — was born.

Our Past Speakers


Since then, an incredible group of visionary creatives, entrepreneurs, and researchers have joined us to pull back the curtain on their creative process and share road-tested insights on how to make ideas happen.

View all past speakers

Past 99U Talks


We ask leading creative minds to share road-tested insights on making ideas happen. The result are short, actionable talks that will help you kick your ideas into gear. More Videos →

  • Tina Roth Eisenberg: Don't Complain, Create

  • James Victore: Your Work Is A Gift

  • Brené Brown: Why Your Critics Aren't The Ones Who Count

  • Simon Sinek: If You Don't Understand People, You Don't Understand Business