“Genius is 1% inspiration, and 99% perspiration.”

—Thomas Edison

The goal of the 99U Conference is to shift the focus from idea generation to idea execution. Providing road-tested insights on how to make your ideas happen. We bring together some of the world's most productive creative visionaries & leading researchers to share pragmatic insights on how ideas are brought to life.

Listen to Action-Oriented Talks

Get fired up to make sh*t happen with a series of 16+ mainstage talks from the world's leading creative visionaries. They'll offer pragmatic, real-world insights on how you can put your ideas into action. We'll also be premiering 4 new videos from the innovation trackers at Cool Hunting.

Master Classes from Creative Experts

Dive deep into the mechanics of idea execution with our 75-minute master classes, where top creative minds share best practices on everything from branding your startup to building an incredible creative career.

Visit Leading Creative Workspaces

Explore the inner-workings of NYC's leading creative companies, and meet fellow attendees in an intimate, interactive setting. Studio sessions will be hosted by Spotify, Quirky, MoMA, IDEO, and many more.

Learn, Network, and Party!

From our pre-conference kickoff to our killer closing party, 99U provides you with endless opportunities to network with fellow attendees and get exposed to new ideas.

Pick up your conference badge early, meet fellow attendees, and learn cool stuff. Our kickoff event on April 29th will be a smorgasbord of new ideas, product demos, fun games, networking opportunities, and, of course, free beer.

No conference does parties like we do. Network it up in a former neo-Gothic church at our opening cocktail reception on April 30th, then cut loose in style at our official 99U Afterparty on May 1st at MoMA. Yes, THAT MoMa.

Leave with a gorgeously designed schwag bag, packed with cool (and useful!) stuff. Plus, incredible giveaways, art exhibitions, and other surprises throughout the event. We put a ton of work into creating a beautiful experience for you.

Conference Venue

Alice Tully Hall / Lincoln Center

The 99U Conference unfolds at the gorgeously designed Alice Tully Hall, one of the most beautiful (and intimate) concert halls in the world.

The Opening Reception


Join us beneath the 35-foot cathedral ceiling of this former church for a Cocktail Reception after Day One.

The Hotel

Ace Hotel

With its stripped-down chic, the Ace Hotel provides the perfect home away from home for 99U attendees.

The Kickoff
Meet & Greet

Highline Ballroom

For our pre-conference networking shindig, we'll be taking over the beautiful Highline Ballroom.

Our Mission

Tired of attending conferences that taught us how to “dream” big but not how to “do” big, we at Behance set out to create something different in 2009. Thus the 99U Conference — a one-of-a-kind live experience fully devoted to exploring the mechanics of idea execution — was born.

Past 99U Talks

We ask leading creative minds to share road-tested insights on making ideas happen. The result are short, actionable talks that will help you kick your ideas into gear. More Videos →

  • Tina Roth Eisenberg: Don't Complain, Create

  • James Victore: Your Work Is A Gift

  • Brené Brown: Why Your Critics Aren't The Ones Who Count

  • Simon Sinek: If You Don't Understand People, You Don't Understand Business