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The Conference: 5-6 May, 2016, NYC 99U Conference header image
“Genius is 1% inspiration, and 99% perspiration.” —Thomas Edison
5—6 May, 2016 New York City Register Now

Empowering the Creative Community

The goal of the 99U Conference is to shift the focus from idea generation to idea execution. Providing road-tested insights on how to make your ideas happen. We bring together some of the world's most productive creative visionaries & leading researchers to share pragmatic insights on how ideas are brought to life.


Listen to Action-Oriented Talks

Get fired up to make sh*t happen with a series of 12+ main stage talks from the world's leading creative visionaries. They'll offer pragmatic, real-world insights on how you can put your ideas into action.

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Master Classes from Creative Experts

Dive deep into the mechanics of idea execution with our 75-minute master classes, where top creative minds share best practices on everything from branding your startup to building an incredible creative career.

Visit Leading Creative Workspaces

Explore the inner-workings of NYC's leading creative companies, and meet fellow attendees in an intimate, interactive setting. Past studio sessions have been hosted by Spotify, Quirky, MoMA, IDEO, and many more. Stay tuned for a brand new slate of sessions in late February.

Learn, Network, and Party

From our pre-conference kickoff to our killer closing party, 99U provides you with endless opportunities to network with fellow attendees and get exposed to new ideas.


Flex your idea execution muscles early with a kick off party packed to the gills with hands-on demos, killer games, networking opportunities, and, of course, free beer. Come to pick up your badge, stay to meet the rest of the 99U community.


No conference does parties like we do. This year's grand finale will take place at MoMA. Yes, THAT MoMa.


Leave with a gorgeously designed schwag bag, packed with cool (and useful!) stuff. Plus, incredible giveaways, art exhibitions, and other surprises throughout the event. We put a ton of work into creating a beautiful experience for you.

Our Locations

Our Mission

Tired of attending conferences that taught us how to “dream” big but not how to “do” big, we at Behance set out to create something different in 2009. Thus the 99U Conference — a one-of-a-kind live experience fully devoted to exploring the mechanics of idea execution—was born.

Past 99U Talks

We ask leading creative minds to share road-tested insights on making ideas happen. The results are short, actionable talks that will help you kick your ideas into gear.


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